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"Read more, know more, do more": large scale neon from 1964 for LKG, a book wholesaler based in Leipzig, circa 1999 (photo: author).

“Read more, know more, do more”: large scale neon from 1964 for LKG, a book wholesaler based in Leipzig, circa 1999 (photo: author).

East German cities came by their reputations as grey, dingy and depressing places honestly. From the early 1960s onward, efforts by the GDR authorities to give their urban centres a “socialist face” often meant that the renovation or maintenance of historical buildings was neglected in favour of new construction using prefabricated blocks with little charm, character or colour. The approach left most East German cities looking rather generic and unattractive.This is not to say that no attention was given to the aesthetics of development, and one tool that city planners did turn to in an attempt to brighten up these city scapes was the neon sign. This post will examine the use of such signage in GDR-era Leipzig and also include a section from my Master’s thesis which looks at the restoration of Leipzig’s most famous neon, the Spoon Family.

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